7 Reasons SEO Copy Writers Are Advantageous for Small Businesses
Here are seven facts about search engine copywriters! Hire accordingly ;).
1. We Are Writers FIRST
As hard as it may be to focus on writing quality content rather than on search engine optimization (SEO)…
We are writers first!
Before I learned a ton from Blue Corona and Sean Si at SEO Hacker, I only knew words and took pride in the written word in particular. I worked in Maryland’s writing center, read a lot of screenplays and was known for being an academic dork.
That said, we SEO copywriters value writing— a lot. And we understand the importance of good writing and how much time it takes, and that search engines like Google prefer quality over quantity these days.
We write well, so that visitors like what they read on your website, keep reading it, and hire you over the competition.
2. We Are SEO Specialists SECOND
SEO is, as you probably already know, beyond important.
And SEO copywriters know how to optimize content for major search engines like Google, Bing and Yahoo.
We understand that search engines crunch text, not fancy web designs (although visitors love eye-catching designs), and that keywords are no longer “stuffed sweeteners” for today’s era of search.
We understand how to write well, which is honestly what’s most important for both user experience (UX) and SEO, and also how to properly optimize websites for 2015. We know that on-page optimization is dying and that it’s all about quality over quantity, but also that technical SEO is still very much alive…
3. We Are Technical SEO Experts
That’s right, technical SEO is alive!
I’m talking about the stuff that shows up in search. The stuff that makes you rank and gets you clicks. I’m talking about this:
Called meta data, what you see in search engine page results (SERPs) is optimized for both click-through rates (CTRs) and SEO. This requires solid keyword research and a combination of catchy tagline writing and strategic keyword implementation.
SEO copy writers are technical and know behind-the-scenes SEO tricks, techniques and best practices. We know how to optimize title tags, meta descriptions, breadcrumbs (think Amazon.com), for schema (reviews, prices, publish date) and more.
4. We Are Skilled WordPress Content Managers
These content management systems (CMSs) allow easy manipulation of your entire website, including your content and meta data. An avid WordPress copywriter can simply log in to your CMS and easily optimize your website. She can work directly off the platform while writing your content, which can work in your favor in terms of drafting content, scheduling posts and overall site maintenance.
If your website runs off a CMS, we’ll know how to use it, and be able to perform plenty more technical SEO!
5. We Are Professional Content Campaign Creators
Custom content campaigns ensure your website performs well and will continue to perform in the future.
An SEO copy writer’s content strategy and planning includes mapping out your website; incorporating keywords and industry-relevant terms (http://example.com/information-architecture“); building a series of targeted content pages; establishing your brand (via tone and personality); and devising a weekly blog writing schedule.
In other words, we know how to structure your website for both search engines and user experience.
6. We Are Expert Weekly Business Blog Post Writers
Blog post writing is the cornerstone of any successful Internet marketing campaign.
If you don’t have any posts, infographics, case studies, cool facts or how-tos to share; how then will you dominate the social media scene, get incoming links and traffic?
Good SEO is, more or less, a result of sound architecture, proper keyword selection and usage, and, well, blogging. You can only have so many service and company pages, but you can have unlimited blog posts.
Blogging also allows for long-tail keyword targeting. (For instance, this post is optimized for a combination of the keywords “benefit” + “SEO copywriting” + “small business”.)
We can easily assist you in this department!
7. We Are The Best Social Media Marketers
Before a social media marketer can share your post, someone else has to write it first.
SEO copywriters more than handle this. We, again, handle the meta data writing and optimizing (which people often see in shared links). We make the copy easy to scan, exciting to read, and worth sharing.
In addition, many copy writers offer tagline writing and social media marketing management services. Hey— if we wrote your content, why not let us handle your tweets and shares too!
Like my writing? Click here to hire me!
Graphic creatively created by Jasmine Daley via Photoshop.